Business Touch

The Cooperative business model

There are several theories and business models that can spell success, but none apply very well to Internet marketing. The commercialization of the Internet is unique as it depends on a downline to create growth and profit sharing. Usually the top of the downline behaves as if the business is a company and leave their downline to fend for themselves. This behavior leads to failure of those below since most of the revenue remains on the top line and never makes it down to the organization.

The most successful business plan is one where everyone takes part in the wealth and workload. It is unique in nature and may be difficult to develop and maintain. Very few opportunities have been able to develop and maintain this type of organization. The typical Internet marketing model is driven by greed and has a winner take all mentality. The Cooperative business model promotes the marketing business model to work together by combining their efforts for the good of all.

The International Cooperative Alliance defines a cooperative as “an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically controlled enterprise.” These are noble goals of any company but especially for those involved in internet marketing. A cooperative marketing developed business plan is the missing piece needed for Internet marketing success.

Cooperatives are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity. In the tradition of the founders of cooperatives, members believe in the ethical values of honesty, social responsibility and caring for others. Cooperative business models also insist that education and training will be offered to its members. Members working to promote opportunities for cooperation and work to improve economic and social development of their community.

If you look at their downline members as a community volunteer in an effort to generate wealth for all participants. The ability to retain, train and develop a group of wealth creation is a sure fire way to achieve long-term success.

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